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 photograph courtesy of Designed to a T
Online Promotions & Ad Support NetworkSponsored by Azurii Designs.Com
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Incorporating, Trademarks, and Domain Names
Article: Search Engine Submissions
Article: Creative Advertising Ideas
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Chapter 2. The Look of Your Ecommerce Site You probably are wondering why site design came even before the basic ecommerce primers. This was done to emphasize its importance. Besides, the more exposure you have to site design articles, the better your site will profit from this exposure later. Solid site design is critical to the success of your e-commerce endeavour. For example, according to a February, 1999 Use It article, ease of placing an order is even more important than lower prices in attracting return visitors to your ecommerce site over another. Why? According to the same article, 95% of your shoppers are "just looking" or comparing. This means that a majority of your customers are looking for much more than just price. They are looking convenient & easy to use; well organized & easy to follow ecommerce sites & catalogs packed with useful information to the customer. Of course you probably already realize the look and design of your site is very important. In fact, one of the top three reasons people leave a web site is they could not find what they were looking for or the site was hard to follow. Reading these articles & the ecommerce primer articles found on page 3 will help you design a web site that keeps people shopping. "The 10 Secrets of Selling Online" Yahoo's Guide to Ecommerce Site Style Leave it to Yahoo to come up with a very comprehensive & very useful tutorial regarding the design of your web site. Please read this prior to designing your own site for some quick pointers on site development.
Internet.Com's Secrets to Site Development
Sell It on the Web's Suggestions for ecommerce operation. Suggestions for Success
Usablity It's time to roll your sleeves up and get busy. This site by Usable Web.com offers article upon article of specific studies done regarding why people use or do not use an e-commerce site. You can spend a day here alone.
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