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We encourage you to visit the web sites quoted on this page for their complete survey results. We have personally reviewed each site listed on this page and believe you will find some very useful information. This page merely highlights some of the information made available at these web sites so you have some quick reference leads. Pick and choose what information is helpful to your project. This page will be continuously updated with new quotes and information as we continue to review research sites. So re-visit this page often for new stats and research information related to ecommerce and online consumer marketing.

  • commerce Net There are 79 million people ages 16 and up on the internet in the United States. There are 15 million in the Asia/Pacific Rim, 1 million in Africa, 2 million in South America, 23 million in Europe, and 541,000 in Middle East.

  • commerce Net There are a projected 225 million potential shoppers between the ages of 16 and up in the United States and Canada alone

  • Network Wizard As of Jan. 99, there are 43,739,000 hosts on the internet (up over 6 million in 6 months. As of July, 1998 there are 36,739,000 hosts in the USA. That was up almost 7 million from prior 6 months. Prior growth before that was 3.5 million.

  • Network Wizard In Jan. of 1995 there were only nearly 5 million host names. This means the host names have grown almost 900% since 1995.

  • MIT's Mkgray Site Defines Host, IP and Host Name

  • Network Wizard's Definition Page Defines domain survey definitions.

  • Gen Magic Shows 828,000 domains in the Domain Name Service (DNS) in 12/96

  • Network Wizards 12,140,747 of the 43,229,694 million total hosts were com. 8, 856,687 were net. 744,285 were org. 1,562,391 were us. 5,022,815 were edu. 651,200 were gov.

  • Network Wizard This page gives you the list of all domain host prefixes site above sorted by the most to the least.

  • 4/98 Nua Internet Surveys Article says over 320 million web pages based on survey of 5 search engines (from NEC research institute)

  • - Christmas E-Shopping, 1998 Zona Research reports the, "...results show online holiday spending by Internet users rose from an average of $216 last year to $629 in 1998, a percentage growth of 191%, with 58% of the sampled buyers having spent nothing online in 1997" Zona Research

  • Forrester Co. reports, "The Internet is growing in Europe -- on-line revenues in business trade, consumer retail, and content will climb to a combined $64.4 billion in 2001"
  • According to Hot 100 The Top 20 Most Visited Shopping Sites for January, 1999 were Ebay, Amazon, CDNow, Classifieds2000, Egghead Computer, Ticketmaster, E-Greetings, MovieLink, N2K, 3dgreetings.com, macys, onsale, creative computers, imall, levi Strauss & Co, beyond com, cyberian outpost, microwarehouse, virtual flowers, an dbarnesand noble.
  • According to Relevant Knowledge -Toys and apparel saw the most growth during 1998 Christmas season with and 86% and 73% respectively for a total of 4,023,000 and 3,113,000 million dollars. Books, Music and Moves saw the most visitors with a total of 14,680,000 from 11/27 to 12/24 (an increase of 17%). Online department stores saw about 2,562 million visitors (up 39%). "Approximately one million unique visitors went to 5 or more shopping sites during this period, one out of five online shoppers visited at least 3 shopping sites". Books/music/movies were visited by equal numbers of men and women. Most visitors to toy, department, and apparel were women at 62, 56, and 61%.

  • "Women 12 and older constitute 47% of US web using population.", Relevant Knowledge

  • Relevant Knowledge reports on the shopping sites monthly by unique visitors. (new people to the site). The following refers to their Christmas season from late November to late December, 1998. The top site ( Blue Mountain Arts ) had over 12 million unique visitors. Amazon was second with 9,134 million; 3. Ebay had 5,491,000; 4. Egghead had 2,934,000; 5. Macys had 1,330,000; 6. Barnes and Noble had 4,692,000; 7. Beyond .com had 2,172,000; 8. Etoys 3,851,000, 9. Buy.com had 1,257,000; and 10. Barbie.com had 1,112,000.

  • Relevant Knowledge reports the following ecommerce sites received the most unique visitors in December - January, 1999.

    1. Amazon 9,033,000
    2 . AOL Shopping Channel 8,675,000
    3. Blue Mountain Arts 8,545,000
    4 . Ebay 6,138,000
    5. Barnes & Noble 4,548,000
    6. CNET Software Download Services 3,753,000
    7. Columbia House 2,531,000
    8. Classified 2000 2,378,000
    9. Egghead 2,339,000
    10. Cool Savings 2,307,000
    11. CD Now 2,243,000
    12 . Valupage.com 2,068,000
    13. Beyond.com 1,943,000
    14. Music Blvd. 1,899,000
    15. priceline .com 1,721,000

  • Intelliquest reports 55% of households online have an income of $50,000 or greater

Here are some other survey reference places for you to find helpful information.


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