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Ecommerce Statistics Page
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We encourage you to visit the web sites quoted on this page for their complete survey results. We have personally reviewed each site listed on this page and believe you will find some very useful information. This page merely highlights some of the information made available at these web sites so you have some quick reference leads. Pick and choose what information is helpful to your project. This page will be continuously updated with new quotes and information as we continue to review research sites. So re-visit this page often for new stats and research information related to ecommerce and online consumer marketing.
- commerce Net
There are 79 million people ages 16 and up on the internet in the United States.
There are 15 million in the Asia/Pacific Rim, 1 million in Africa, 2 million in South America, 23 million in Europe, and 541,000 in Middle East.
- commerce Net There are a projected 225 million potential shoppers between the ages of 16 and up in the United States and Canada alone
- Network Wizard As of Jan. 99, there are 43,739,000 hosts on the internet (up over 6 million in 6 months. As of July, 1998 there are 36,739,000 hosts in the USA. That was up almost 7 million from prior 6 months. Prior growth before that was 3.5 million.
- Network Wizard
In Jan. of 1995 there were only nearly 5 million host names. This means the host names have grown almost 900% since 1995.
- MIT's Mkgray Site Defines Host, IP and Host Name
- Network Wizard's Definition Page Defines domain survey definitions.
- Gen Magic Shows 828,000 domains in the Domain Name Service (DNS) in 12/96
- Network Wizards 12,140,747 of the 43,229,694 million total hosts were com. 8, 856,687 were net. 744,285 were org. 1,562,391 were us. 5,022,815 were edu. 651,200 were gov.
- Network Wizard This page gives you the list of all domain host prefixes site above sorted by the most to the least.
- 4/98 Nua Internet Surveys Article says over 320 million web pages based on survey of 5 search engines (from NEC research institute)
- - Christmas E-Shopping, 1998 Zona Research reports the, "...results show online holiday spending by Internet users rose from an average of $216 last year to $629 in 1998, a percentage growth of 191%, with 58% of the sampled buyers having spent nothing online in 1997" Zona Research
- Forrester Co. reports, "The Internet is growing in Europe -- on-line revenues in business trade, consumer retail, and content will climb to a combined $64.4 billion in 2001"
- According to Hot 100 The Top 20 Most Visited Shopping Sites for January, 1999 were Ebay, Amazon, CDNow, Classifieds2000, Egghead Computer, Ticketmaster, E-Greetings, MovieLink, N2K, 3dgreetings.com, macys, onsale, creative computers, imall, levi Strauss & Co, beyond com, cyberian outpost, microwarehouse, virtual flowers, an dbarnesand noble.
- According to Relevant Knowledge -Toys and apparel saw the most growth during 1998 Christmas season with and 86% and 73% respectively for a total of 4,023,000 and 3,113,000 million dollars. Books, Music and Moves saw the most visitors with a total of 14,680,000 from 11/27 to 12/24 (an increase of 17%). Online department stores saw about 2,562 million visitors (up 39%). "Approximately one million unique visitors went to 5 or more shopping sites during this period, one out of five online shoppers visited at least 3 shopping sites". Books/music/movies were visited by equal numbers of men and women. Most visitors to toy, department, and apparel were women at 62, 56, and 61%.
- "Women 12 and older constitute 47% of US web using population.", Relevant Knowledge
- Relevant Knowledge reports on the shopping sites monthly by unique visitors. (new people to the site). The following refers to their Christmas season from late November to late December, 1998. The top site ( Blue Mountain Arts ) had over 12 million unique visitors. Amazon was second with 9,134 million; 3. Ebay had 5,491,000; 4. Egghead had 2,934,000; 5. Macys had 1,330,000; 6. Barnes and Noble had 4,692,000; 7. Beyond .com had 2,172,000; 8. Etoys 3,851,000, 9. Buy.com had 1,257,000; and 10. Barbie.com had 1,112,000.
- Relevant Knowledge reports the following ecommerce sites received the most unique visitors in December - January, 1999.
1. Amazon 9,033,000
2 . AOL Shopping Channel 8,675,000
3. Blue Mountain Arts 8,545,000
4 . Ebay 6,138,000
5. Barnes & Noble 4,548,000
6. CNET Software Download Services 3,753,000
7. Columbia House 2,531,000
8. Classified 2000 2,378,000
9. Egghead 2,339,000
10. Cool Savings 2,307,000
11. CD Now 2,243,000
12 . Valupage.com 2,068,000
13. Beyond.com 1,943,000
14. Music Blvd. 1,899,000
15. priceline .com 1,721,000
- Intelliquest reports 55% of households online have an income of $50,000 or greater
Here are some other survey reference places for you to find helpful information.
- Relevant Knowledge/Media Matrix
"Media Metrix, Inc., with offices in New York City, Atlanta, San Francisco and Port Washington, New York, provides leading advertising agencies, new and traditional media companies, e-commerce marketers, financial institutions and technology companies with comprehensive coverage of all digital media (including more than 15,000 Web sites and online properties), monthly, weekly, and real-time data collection and reporting, and the largest and most representative sample of more than 40,000 people under measurement. "
- Hot 100 Shopping Sites
- Matrix Information and Directory Services (MIDS) Helps you conduct your own surveys
- MIDS World stats and data
- Ripe Internet stats for Europe
- Server Surveys
- International Data Corporation Global IT Information Resource
- Intelliquest.Com is a great resource for stats and numbers related to ecommerce.
- Forrester Research is a great ecommerce resources site. Their articles discuss future ecommerce trends and projections.
- MIT Internet Statistics Web Growth, Internet Growth
- Site Metrics Server surveys
- Advertising Research Company
- Nua Internet Surveys Whole site is dedicated to surveys and research
- Ecommerce Surveys by Nua Internet Surveys
- Simba Net Offers ecommerce reports
- Media Matrix Top Visited Web Sites by home or office
- Internet Hot 100 Web Sites Gives you an idea of what is hot on the internet. Check the top sites out to see why their site is in the top 100 whereas others are not.
- GoTo.com's Top 100 Keywords is a great place to see what the typical web searcher is looking for.
- ISOC Need more? Visit this directory of stats sites
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