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Submissions Agents 101
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Background:



What are Submissions Agents?:

Submissions agents are either people or programs who (or which) submit your site to search engines, directories, portals, key link places, and similar web locations.

What do they Do?:

Submissions agents can vary in a number of ways.
  • They vary in what they offer. There are software programs, online services, and agencies.
  • They vary in the types of services they offer. Some will hand submit your site for you. While others are just automated programs that auto enter your sites in hundreds of places.
  • They vary in the number of places they will register your site. Some will only register your site to 20 to 50 key engines. Others may offer services that enable you to submit your site to 100's, even 1,000 of search engines and link sites.
  • They vary in the amount of $ they cost. Some are free. Others can cost $100's of dollars. I have even seen some custom designed targeted marketing campaigns that will cost you thousands of dollars. But if you are a company, it is worth it if they do their job and get you placed in strategic places throughout the web. Because that is how you make your money - attracting people to your web site.
  • They also vary in duration. Some provide a one time service. Whereas others will offer follow up checks on the same URL, sometimes up to one year. (Usually corresponds with price range.)
  • Finally, they vary in how it is done. Some require you to fill out an online form listing your URL, description, title, and keywords. (Some just ask for the URL.) Others provide a page of links to site submission pages for you to submit your own. Finally, some do everything for you with your input and specifications. Some places let you pick where you want your site submitted. Others do everything for you with a set list of locations.

How do I know what to get? consider the following:


  1. Your Price Range
  2. Where You Want Placement
  3. How Long You Want the Service to Run
  4. Do you want personal placement or is automated okay?
  5. Do you want someone to do all of the work for you (even coming up with the right descriptive words?) or would you rather do it yourself with a page of handy links to all of the locations you want it placed.

Things to Watch For


Understand What Size Means


Remember, when it comes to submission locations, size is not always the key factor. You may be thinking, the one with the cheapest price and the most engines is the best one to choose. But that is not necessarily so. The ones that offers 100s of listings tends to include speciality sites in their tallies.

Look at the lists of the locations where they will place your web site. You may actually see 80 out of the 100 that don't really apply to your particular web site. Suddenly, that specialty service that offered free personalized placement in the top 20 search engines and places that offer targeted campaigns look pretty appealing.

On the other hand, if your site is a general interest site with massive appeal and you need a "kick start" massive placement program to get you going. this could be perfect. Or, if your site is a speciality site which is covered in the one that offers 800 submissions, but not by the one that offers 200, you may need to go the 800 route.

How many times will you need to do this?


If you anticipate a number of submissions in your company's future and you really want an automated system to do this, you may want to check into some software programs. For example, Real Spider gives you space for 1,000 search engines and directory listings. You may pay up front, but it pays off in the long run, and you can customize it to meet your company's placement needs. You can also use it to prepare press release statements.

How many URL's do you have?

Some places charge by the # of URLs.

How long should I Wait?


Some search engines have up to a 2 week wait period. Others link right away. Most submissions agents ask you to submit your payment up front prior to service being rendered.

How thorough do you want to be?


Most automated agents are great and an excellent resource to have to get your sited listed in a large number of sites as fast as possible. But they are limited. If you start to review independent criteria for search engine submissions, you will begin to notice that they are all different. Many will just ask for your URL. In that case, an automated system is great. However some will get specific on you. Yahoo for example, asks you to pick the page where your site belongs first, then register it. Other services may ask for a description and keywords. Some may limit those to a set number. If this is a case, you would want to pick the words that best emphasize your web site. In these types of situations, an automated system may fall short. It does what it says it does. And it does a great job of it. But there may be times when you need to "get specific".

How much time do you have?


Submission never ends with the entry of your site into a submissions form. That is only the beginning. You then must go through the process of watching for your site to show up at the stated search locations, checking to insure it is coming up for the right keywords, and re-entering your site where it is not showing up. You will also want to do quarterly follow ups and re-submit your site everytime there is a major change. You may also need to submit individual sub sections of your site and press release type statements. You will want to run link popularity checks to find out where it is being linked to. You will need to monitor your site to find out where people are finding you. Where you see holes, you may need to go back and re-submit it. If you don't have a lot of time, you may want to go through a place that guarantees listings and follow ups. Even if you have to pay for it. It can save you a lot of time. Remember this, no matter how much money you save, how effective is your site if it is not being viewed by its intended audience? The money you spend will come back to you in more business and better visibility for your web site.

Also, if you find a free service you really like, continue to go back there and tell others about it. The free services can only stay free by attracting advertising dollars to their site. This comes from high volume vistors. So a great way to thank someone who has provided that service to you is to bring in more business to their web site. (Or use the other services they might offer.)



Chart of Submissions Agents




Below you will find a chart of submissions agents listed by price (free or fee) and type of service offered (automated, customized). If you are aware of one that is not listed on this site, please contact me at Azurii and we will add it to the list. Also, if you have any questions not answered in this fact sheet, email me at the same address and I will try to answer those for you. Azurii also supplies submission services in three varieties (automated, directory, and customized specialized services.) on site. Please check out the On Site Submission Services Page for details. Use this link to return to the Promotions Directory . Use this link if you would like to see the Meta Tags Fact Sheet Use this link if you would like to see the Search Engines Submissions Guide . This page also gives you a chart of the top search engines submission facts and information. Use this link if you would like more information on how search engines catalog web sites, Meta Tags That Work, Part 2 . (Look towards the bottom of this page.)

Free Services
Link O Matic free submissions to top engines Link Master They advertise free submit to over 1,000 places Free Links Offers links to pages of search engines to submit your site. MultiMedia Marketing Co. Offers direct links to 100 top search engines' submission pages.
List of Links offers list of places where you can go Top 25 offers listings to the top 25 search engines. Information City Free submissions page Site Launch offers free submission to 800 places.
Virtual Promote offers a listing for submissions. Site Owner offers 20 free submissions to the top search engines Submit It offers 20 free sites for a test run of its services EuroSubmit free to at least 19 sites.
Fee Based Services
Submit It will do 2 URL's to 400 screened sites for $65.00, includes follow up. Register It will do 1 URL to 400 sites for $39.95. (2 costs $59.95). Offer Volume discounts. Apros $9.99 for 250 places Ultimate Promote offers a great package with submittal to 900 search engines, 7,500 banner placements, and 500 link spots for $69.95.
Site Launch offers 400 places for $29.00 to $49.00. Tab Net offers a Blast Off package for $595 that includes 300 engines, 2-3 banner designs placed throughout the web, and a guarantee of 750 qualified clicks in the first 14 days. Web Promote offers special customized marketing services. . Announce Site offers 15 for $20, $25 for $35, 35 for $45, and 50 for $65 submissions.
AAA Internet Promotions 100 manual, $699 for 12; 399 top 20 for 5 times, $199 100 se and directory, manual $199 for 100 once. Annual packages with Check Ups for $699 (with re-submits to top 20). 1st Step will do 50 for $135 and 100 for $225 and they will check your placement every week.They also offer a target clicks program for $2,000.00 and Search Phrase Program for $2,000.00 Power Promote will submit to 1,000 for $19.95. Spelts Submit Auto submit to 800 for $28.95
Linkosaurus Hand submit to 25 -50 for 79.95 for 50 and 39.95 for 25 Site Up has eight free submits. Net Promote has a $395 package that includes press releases, submissions, and positioning. Site See 370 for $9.95. Report in 24 hours
World Submit $9 for 100 to $89.99 for 1550 every 6 months PostMaster free trial of 24 sites, 400 for $249.00 for 1 URL Magic City $9.00 for 100; 39.00 for 500.
Downloads
Submit Wolf Pro Software lets you submit to 1,500 for $95.00 Global Spider 950 sitest Standard version $49.95; Professional Version - 99 Site Promoter Under $100 for 150 download Soft Spider Download to 1,000 sites. 49.95 - 99.95
Viper Spider -$99.95 - 950/free trial offer Apex Pacific Submission2000 30 days free/10 site trial offer - Dynamic Submission 2000 Traffic Master Web site Promotion Spider $49.95 - $99.90 for 900 sites Free Submit It Down Load by Fluid 3d.


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