Chapter 5: Advertising Online Creative & Banner Design Articles

Tutorials

How to Make an Animated Banner
by HTML Goodies with links to free downloads

The Web Developer's Virtual Library
Designing winning ad banners by Chuck Morris, 6/99 - how to design a banner ad & what a good one looks like

American Express' Small Business Resources
An article on how to develop effective print & magazine ads.

Basics of Banners and Banner Exchanges
By Jim's World. (Old Virtual Promote Page.)

IAB Advertising ABCs
The Internet Ad Bureau's basics of internet advertising tutorial

Better Business Bureau's Advertising Codes
The Better Business Bureau's code of advertising

Internet Marketing 101
The basics of Internet Marketing by Ads Guide.com

Inc.com's Marketing & Advertising Help
This page is a small business support page from inc.com.

Advertising Primer
Ad Resource's Advertising Primer.

Advertising World
A page of links to various topics related to internet advertising

Looking for Programs or Extra Guidance?

Visit the following sites: Tucows.Com
This site is a whole search engine site of free and fee software downloads.

Download.Com
This site is CNET's version of the same.

Banner Tips.Com
This site provides banner tips and design resources.

Creative Pro

THE STORE

Download for only $59.95. Free Trial Here!

Always Free!

Small Biz Special: Get 50 pages per month image and download monitoring for $69.95/year.

Try it Free!

GIF LUBE
By Web Site Garage

Tool Kit

What do you need to make a banner?

I. You need an photo editor/graphics layout program

Ulead
This site provides an inexpensive but useful Photo Impact enhancement & layout tool. (under \$100)

Adobe Photoshop
This package is expensive (\$500+) but considered the current industry standard.

II. If you want to create special graphics, you may also need an illustration program

Paint Shop Pro
Is considered a quality inexpensive graphics design program.

Macromedia's Illustrator
Is expensive, but considered the industry standard in graphics design

Web Genie
Also provides design tool resources

III. Want to animate it?

Gamani
provides an easy-to-understand, shareware basic animation utility for under \$50.00.

Ulead
also offers an animation utility with some built in FXs

IV. Looking for some FXs or 3D Tools?

Crystal Graphics
This site provides an excellent 3D & special effects program. It's easy to use and produces great results.

Zara
Also provides very helpful 3D and special effect resources.

Macromedia
Of course Macromedia also provides Flash! which offers a whole array of animation and FX creation tools.

Ulead.Com
Also provides some interesting Text FX tools