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Chapter 2: Advertising Online Creative/Banner Design Help


DID YOU KNOW:
The average internet banner brings in fewer than 1% click thru rates per 1,000 displayed?



How do you design your internet ads? These places provide programs, resources, and tools:

Banner Maker's Tool Kit

GRAPHIC DESIGNER'S TOOL CHEST:

(please tell site our site sent you if possible. Referral site ect.)

I. PHOTO EDITING PROGRAMS:

ULEAD: Provides inexpensive layout solutions for those with no budget for this. For example, their Photo Impact costs only $89.95. (5/15/02) Try it free first.

PAINT SHOP PRO: This is an inexpensive but quality illustration and photo editing program from JASC software. It costs around $100 as of 5/15/02. Try if free first.

FIREWORKS: Macromedia's photo editing program. The newest one is called Fireworks MX. It costs $299.00. Try it free first.

PHOTOSHOP: Adobe's Photoshop is considered the industry standard for photo editing. The newest one is Photoshop 7.0. It costs $609.00 as of 5/15/02. Try it free first. (6.0 is available on trial basis.)

Windows also has a default photo editor that comes with your Operating Systems. Look in your Accessories sub-file in your "start" index to find this.

II. ILLUSTRATION PROGRAMS:

PAINT SHOP PRO: This is an inexpensive but quality illustration program from JASC software. It costs around $100 as of 5/15/02. Try it free first.

Xara X This is a vector graphics design program that runs for about $149.00 as of 5/15/02. (Vector graphics save more efficiently than the old bitmap format so the file sizes are smaller. Xara X images can also be imported into Flash.) Try it free first.

FREEHAND: Macromedia's illustration program. The newest version is Freehand 10. It costs $399.00 as of 5/15/02. Try it free first.

ILLUSTRATOR: Adobe's program. Considered the industry standard for illustration. The newest version is Illustrator 10 and costs $399 as of 5/15/02.

WEB DRAW This new JASC program provides new SVG graphic image creation for $189.00, as of 5/15/02. This is a new graphics standard just coming out in the industry. Try it free first.

III. GIF ANIMATION PROGRAMS:

ANIMATOR 3 by JASC comes bundled with Paint Shop Pro or costs $39.95 on its own. (5/15/02) Try it free first.

ULEAD's GIF ANIMATOR: Ulead offers an image animation program entitled Ulead GIF Animator that comes bundled with its Photo Impact Program or you can buy separately. Try it free first.

MOVIE GEAR: Gamani's GIF animator just animates images, optimizes those animation sequences, and provides transparency options. The newest version is Movie Gear 3.0 and costs $39.95 as of 5/15/02. Try it free.

IV ANIMATION & TEXT SPECIAL EFFECT PROGRAMS:

FLASH: Macromedia's web animation graphics program. This program can make multimedia and streamlined animation images. The latest version is MX and costs as of 5/15/02. A great program but it does have a learning curve related to it. This site offers free trial downloads.

Crystal 3D Impact Pro: provides 3D effects and visual text effects for banners and web graphic animations It costs $79.00 as of 5/15/02. This program offers a free trial download.

Xara 3d Makes 3d text graphics for web presentations. The program costs $39 as of 5/15/02. This page also offers a free online header maker to give it a try.

 

V. GENERAL SITES TO SEARCH FOR RESOURCES:

Art Supplies Online to find any art supplies you need online.

Tucows.com Great download site to locate freeware, shareware, or fully commercial software and design programs.

CNET's Download.com Another great site for finding top downloads and free consumer information.

ANY Qs? Ask Azurii Designs.com

THE STORE
smart saver pro
Download for only \\$59.95. Free Trial Here!

Gif Works
Always Free!

Gif Wizard
Small Biz Special: Get 50 pages per month image and download monitoring for \\$69.95/year.

Gif Bot
Try it Free!

GIF LUBE
By Web Site Garage

Tutorials

HTML GOODIES' BANNER DESIGN TUTORIAL
A very helpful beginner's tutorial for banner design.

DESIGNING WINNING BANNERS
A very helpful introduction to banner design by Web Developer's Virtual Library

COPYWRITING BASICS
by American Express this page talks about how to write strong text for advertisements.

BANNER TIPS.COM
A general banner resource sites.

CREATIVE PRO.COM
A nice site for creative design resources and ideas.


PAGE 1:Ad 101s | PAGE 2:Do-It-Yourselfer's Banner Design | PAGE 3:Free Auto Banner Makers | PAGE 4:Professional Designers | PAGE 5:Articles on Design | PAGE 6:Banner Exchanges | PAGE 7:Banner Ad Technical Requirements | PAGE 8:Interactive Ads | PAGE 9:Ad Agencies | PAGE 10:Ad Brokers | PAGE 11:Multimedia and Rich Media Ad Design | PAGE 12:Ad Monitoring | Appendix 1:Organizations | Appendix 2:Books | Appendix 2a: Training | Appendix 3:Ad Display Tools | Appendix 4:Future Trends |


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