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Chapter 11: Internet Multimedia Advertising
DID YOU KNOW:
Multimedia can increase a banner's click thru rate by 25%.
ARTICLES ON RICH MEDIARich Media, Exploring New Territory, by Ronni Rhodes, WBC Imaging.com How Rich Media Can Help You, by Ronni Rhodes, WBC Imaging.com Intelliquest's Articles on Rich Media. (look in reports area) Internet Ad Bureau's Rich Media Ad Guidelines. 28 Reasons to Use Interactive Mediaby Internet Ad Bureau.net Creating Your Own Rich Media, article at Clickz.com Planning the Rich Media Buy article at Clickz.com The Gee Whiz Factor about new rich media technology making positive waves by Clickz.com. Enliven's Guide to Rich Media by Enliven.com. Turbo Ad's State of Rich Media article, 3D Quarter, 2001. RICH MEDIA, MULTIMEDIA, VRML, TOOLS
Ad 4 Ever.com specializes in pop up banners in areas like ecommerce, interactive, branding, sponsorship, 3D email, video, and more. They have samples at their web site for companies like McDonalds, Toyota, and M&Ms. Eye Blaster.com: The "out of the banner" advertising platform. These ads pop up over the main page in a square or eye-pleasing shape. (It is not a separate window. Just an image pop up.) Click here for the different types of rich media advertisements they offer. Viewpoint.com , according to its site, is a leading provider of rich media technology and interactive services. Enliven/Unicast: makes the superstitial, internet commercial, and enliven rich media banners (audio, dynamic print, expandables, games on banners, ecommerce, email response, and product demonstrations.) using java applets. They offer detailed stats and input on what your customers chose with the banner plus you do not have to leave the main site to see the ad. (It appears on the page where the banner is.) Wiz Lab specializes in creating VRML/3d ads. They are good The actual web site is located in Australia. Eye Wonder provides streaming audio and video internet commercials. These ads can be seen on sites like excite.com, web monkeys.com, about.com, iwon.com, wall street journal, MTVi, lycos.com, CNet, CNN, ABC.com, BET, Bloomberg, Discovery.com, and more. E World Media.tv says you can make a tv commercial from your pc and send it as an email. They offer a template library and build ads using Flash technology. Wild West Media is a multimedia provider. (video, audio, broadcast media.) RICH MEDIA AD FIRMS.Com Marketing offers interactive and rich media banners. They have samples at their site. They have been around for a while. High range for price. 360i.com is a interactive advertising and marketing agency located in Atlanta, GA. They can handle all aspects of rich media design including VRML, Enliven, Real Audio, active ads, HTML, java, javascript, MicroSites, Shockwave, and V-Banners, newsletters, interactive emails, & wireless campaigns. Clients include Bell South, MSN, Alamo, UPS, and Web Trends. Beyond Interactive is based in MI. They have been a respectable rich and interactive media designer for many years. High Range for price. Black Lizard is an award winning internet services firm located in San Francisco, CA. Their rich media background includes Enlive, HTML, Java, Javascript, MicroSites, and Shockwave. Their client list includes Buick, Armor All, Chase, Micron, and Chevy. Freestyle Interactive is a full service digital media, advertising, and marketing agency located in San Francisco, CA. Their rich media experience includes active ads, HTML, java, javascript, and shockwave. Clients include HP, Janus, Microsoft, MTVi, CBS MarketWatch, SegaNet, Coca Cola, Comedy Central, Daimler Chrysler Jeep, Electronic Arts, Get Music, e Translate, Intel, Ifuse, Live 365, Macy's, Mastercard, Nestle, Net Perceptions, Nintendo, Oxygen, Palm, Paramount Pictures, Sony Online Entertainment, and Sun Microsystems. I-Frontier.com is a internet advertising agency located in Philedelphia, PA. They can handle all areas of rich media deesign including HTML, java, javascript, shockwave, enliven, and active ads. Their clients include Discovery.com, Coppertone, Claritin, the Purple Pill (Astra Zeneca) and EB World. Keeler Kommunications creates very vivid banner designs for many major clients. High range for price. Lot 21 is a digital communications specialist located in San Francisco, CA. They can handle all areas of rich media design including Active ads, enliven, HTML, java, javascript, Real Audio, Shockwave, Superstitials, V-Banners, and MicroSites. They design banners for sites like Adobe, People Soft, Egghead, Tupperware, Bank of America, Real Media, Palm Computing, and Ericsson. High range for price. Lounge Lizard interactive banner design company, they have been around for a number of years. They are fun and come up with the unexpected in design. Medium to High Range for Price. MMG offers "accountable ecommerce marketing strategies to maximize the effectiveness of each campaign. Located in Oregon, they have been around for a while. From the rich media, multimedia side, they do active ads, enliven, HTML, MicroSites, and Real Audio. Their clients include Art.com, Coldwater Creek, Hot Office, & Volvo. SF Interactive is a full service online marketing agency with an excellent multimedia design house located in San Francisco, California. They use sophisticated technology to make marketing cheaper. Clients include homegrocer.com, Fusion One, Adaptec, PayMyBills.com, Snapple, MadetoOrder.com, Baby Center, CBS Marketwatch, Microsoft, Got Milk, Vail, Shockwave, Netscape, Nike, RC Cola, Sun Microsystems, Web Van, and Hewlett Packard.
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